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INTRO

Landscaping is a guide to action inspired by real people in their real world. 

We try and play the Brand on new possibilities, fitting the Brand into people’s real lives, finding out new points of view for future developmentschanging communication strategy role and inspire creativity connecting with them.

The spirt of Landscaping: leap in and get involved.

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JIL SANDER: SALAD DAYS



In order to launch properly Jil Sander's new fragrance in Italy dedicated to young girls and enter a very tough fashion market like the Italian one, we decided to hang out with the girls, in a 10 days journey in Turin, Milan, Bologna and Rome.

This journey took out a Jil Young Woman portrait and outlined a strong concept statement for the Brand to create a Consumer Creative Project in Italy.

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FERRERO: STANDING TOGETHER


Kinder Bueno had to reinforce his distinctiveness by dramatizing its unique product experience and emotional involvement in a relevant way via a unique brand idea and creative platform, given that the Brand was actually on air with several commercials all over the world.



This was our journey across key European Countries: Italy, France and Germany. Turin, Paris, Frankfurt, Milan in locations like colleges, bars and pubs, discos, ho.re.ca., malls, dress shops, boutiques, gyms, parks, hauses, parties, social and public events.

Our audience: fashionable and health-aware groups of young women, 20-30, single or married, students or working, living in middle to upper social class; needs from category: fitness, fun, treat, making special moment, reward, cheer up, follow fashion and trends.

This journey take out a creative strategy for an international pitch.

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We start in each country with a Roller Coaster method to look into girls’ imaginary

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MILAN AND TURIN...

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Italian girls go through a negative feeling of their emotions like loosening up and elapsing from rationality to sensibility

They give me tenderness, baby faces, childhood memories, contrast between the past and the present, adult and adulescent.

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PARIS...

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“I love loosing myself in my shopping hour, totally dedicated to me"

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"Seduction means simply being myself"

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French girls are aware and proud of their femininity in a more adult way and they can play very well with every nuances and colours of their emotional palette. 

They live deeply seduction and image game indeed, because they live for real those all pink-all alone moments, totally female and totally of their property, moments of pure adult freedom

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FRANKFURT...

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Schweinderl